São Paulo is one of the less obvious cities I know. The coolest things are not easy to be found. They can be hidden in places you had never imagined.
The barbershop Nove de Julho is one of these places. The shop is at the commercial center Galeria Ouro Velho – on the opposite direction to its sister, the once edgy and now posh Galeria Ouro Fino – also at Augusta Street. Barbearia Nove de Julho is attracting some of the boys with the best haircuts and beards you can found around thanks to its managers, the barbers and hairdressers Thiago and Anderson. With a very sharp tool both of them can give a new look to your facial hair in few minutes.
The interior design references the 1950’s style and the radio is always playing old rock songs. It’s very common to see guys leaving with huge Rockabilly forelocks and hairdos. Not a place for girls – “only the beautiful ones are allowed to come in”, says a sign on the door. Fair enough: This is a men’s territory.
Barbearia Nove de Julho
Galeria Ouro Velho. Rua Augusta, 1371, room 105
São Paulo, Brazil
Photos: Hermano Silva © 2009