Bright colours, tailoring, patriotism


 Topman’s board on backstage

Martine Rose 

Kit Neale

 Shaun Samson

 Christopher Shannon

 James Long

James Long


By Hermano Silva

LONDON - The times might be of economic crisis in Europe, but the way that England is trying to deal with its problems is with optimism and great patriotism. In London this can be noticed for example in the streets and shop windows full of Union Jack flags.

Many of the designers who presented their collections in London Collections: Men event came across with the idea of patriotism. Be it with the growing concern in using fabrics made in the country or by manufacturing their clothes locally. The traditional technique of Savile Row, which made English men’s fashion became known around the world, was the second major flag for the event.

Among of all that was presented on the runway it was clear the co-existence of two groups of designers: the tailors who value the bespoke tailoring (E.Tautz, Richard James, Timothy Everest), and a group of young designers who are focused on street fashion, with more conceptual proposals (J.W. Anderson, Jonathan Saunders, James Long , Martine Rose). It is interesting to observe how this encounter between tradition and modernity is being developed here.

Among the strongest trends seen were the vibrant colours and prints, the use of blazer with shorts – that should be nicknamed as the “mini-suit” – and the uses of neoprene as a fabric for everyday clothes.


Photos: Hermano Silva © London 2012